Privacy Policy

New Look U Limited Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Apple Pay, Google Pay and Shop Pay details), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for delivery of the product/service, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud;

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services; and

Inform the edits we make to your personalised photo(s) provided in our services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


    GOOGLE -

    BING -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


The Site is not intended for individuals under the age of 18.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

71-75 Shelton Street, Covent Garden, London, ENG, WC2H 9JQ, United Kingdom


What is Plastic Surgery Visualization?

See How You Could Look

Have you ever wondered how your face could be enhanced with cosmetic procedures? Our personalized service shows you. Simply submit your photo, explain your goals and our experts will personally edit the aesthetic procedures that could enhance your unique beauty.

A Bespoke Service

We offer a tailor-made service catered to meet your individual needs. After an in-depth consultation, our experts review your goals, analyze your beauty and carefully edit your photos - no apps, no AI. We can edit specific procedures that you have in mind, whether they’re surgical, non-surgical, or both. Or if you’re unsure, you can leave it up to us.

Cosmetic Procedure Action Plan

Not only do we show you how you could look with cosmetic enhancements, but we also explain the alternative procedures that could provide these changes, how to find a qualified, highly experienced, ethical doctor in your specific country or region, and the dos and don'ts of navigating consultations, pre and post operative care. 

When and how will I recieve my Plastic Surgery Visualization?

Once your order is placed, we will email you to commence your email consultation within 48 hours.

You will receive your Plastic Surgery Visualization Photos and documents via email as downloadable attachments within 14 working days after your email consultation concludes. 

What kind of photo should I submit?

Please visit our Photo Guidelines page for detailed information regarding the best kind of photo to submit for our services.

Can I wear makeup in my photo?

You're welcome to wear makeup. However, please avoid any extremely heavy makeup looks. Not only is it more difficult to edit a photo of your face if you're wearing extreme amounts of makeup, but also, it's difficult to determine what you look like naturally, and therefore which procedures could enhance your beauty the greatest. 

If possible, please avoid wearing false eyelashes. They make it difficult for us to edit your eye and brow area. If you have semi permanent lash extensions that cannot be removed for a photo, then don't worry about it! Whilst it's ideal to have fake lashes removed, we can work around them if needs be!

What is the New Look U Gift card?

The New Look U gift card allows you to partially pay for, or gift, the Plastic Surgery Visualization service to that special someone. 

After purchasing, you will receive an email containing a link to your digital gift card. Simply forward the email containing the gift card onto your loved one, or click on the link inside the email, and print it out to give to them personally. It's redeemable against our Premium, Premium + and VIP plans!

Will my photos be kept confidential?

Yes, your photos and information will always be kept confidential. 

What do I do if I wish to cancel my order?

If you wish to cancel your order please send an email to within 24 hours or we will unfortunately be unable to give you a refund.

The UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (Part 3, 28. (1) (B)) states that no cancellation period is given to the consumer once payment has been made for goods that are made to the consumer’s specifications or that are clearly personalised.

However, we understand that mistakes happen. Therefore we offer all of our customers 24 hours to make a cancellation. 

What do I do if I realize I made a mistake after placing my order?

Please send an email to within 24 hours. if you made a mistake regarding your order, or if you wish to change some details of your order.

If you inform us of your mistake after the 24 hour period we may be unable to rectify your mistake.

We offer a bespoke, personalised service, and after receiving your photo and payment, get to work very quickly in order to have your Plastic Surgery Visualization ready for you within 10 working days. If you inform us of the mistake after this 24 hour period, it will cause us to lose hours of work.

The UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (Part 3, 28. (1) (B)) states that no cancellation period is given to the consumer once payment has been made for goods that are made to the consumer’s specifications or that are clearly personalised.

However, we understand that mistakes happen. Therefore we offer all of our customers 24 hours to make a cancellation. 

Why is this service not offered to anyone under 18?

Whilst in most countries under 18s can have cosmetic procedures with the consent of a parent or guardian, we believe that these should only be performed under exceptional circumstances, such as for functional or medical reasons. In such instances, the procedures are no longer cosmetic, but rather functional or reconstructive procedures.

We don't believe it's ethical to offer purely cosmetic procedures to anyone under 18. Not only are under 18s still developing physically (which affects the success of cosmetic procedures), but they are also still developing emotionally. It may be difficult for an under 18 to comprehend the potential consequences of a change so early on in their lives.

We believe this also applies to the simulation of cosmetic procedures. This is why we do not offer our services to anyone under 18.

Will you make any change that I ask for?

We will only make changes to the photo(s) of your face that we believe will enhance your overall beauty, and that are realistically achievable. Therefore, we may have to turn away clients who request unrealistic or dangerous (if carried out in reality) changes to their photo(s).

If you feel addicted to cosmetic enhancements or desire to have unrealistic or risky procedures, you may be dealing with a mental health condition called Body Dysmorphic Disorder. For more information on Body Dysmorphic Disorder, the symptoms and how to get treatment, please visit:

Is this service for all genders?

Yes. Everyone is welcome!

Can male-to-female feminization and female-to-male masculinisation procedures be simulated?

Yes, of course!

We just ask that you please specify this in the description box (titled "Describe your goals or concerns") on our booking page when purchasing.